.I picked up a copy of this book at Newcastle Book Grocer where all books are $10 or less. It’s a great bookshop if you’re in search of some random reading material but their selection isn’t exactly current. Josh Schonwald’s Taste of Tomorrow was published in 2012. Therefore, some of its contents is out of date. That being said, it is a comic and informative read about what food will look like in the USA circa 2035.
The book essentially describes a series of adventures, taken by Schonwald, into the depths of the food system with a view to uncover the next big green, the upside of GMO’d food, the potential for synthetic steaks, a replacement for salmon, the next trending “ethnic” dish (heads up: cultural appropriation abounds when we start hunting for authentic “ethnic” food experiences and I think this section of the book could use some re-working) and finally the end of food altogether.
The book doesn’t take a strong stance on GMOs, factory farming or cultural appropriation via the food system. But it’s worth reading. Schonwald doesn’t become an anti-GMO, vegan activist at the end. However, he does offer a lot of information about where things are headed food-wise. Not to mention, he covers what the big guys (aka food scientists, farmers, corporations, food futurists) are thinking. The book also provides insight into the capitalist world of food, which is useful information for those of us who are looking to build a more accessible, sustainable, healthy food system.
Schonwald is kind of an average Joe turned foodie journalist. The book even has some recipes. If you feel like eating something called “Pamela Ronald’s Mutant Rice with Genetically Engineered Papaya” or you could just make yourself a salad and call it a day.